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CREDITS
Agency : GTDI Creative director : Henry Ho Art direction : Eartha Choy illustration : Yolaine Codjovi photography : Ritz-Carlton Macau & GTDI
website : www.hifumikan.com
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website : www.hifumikan.com

Packaging for the traditional Chinese mooncakes. A mooncake is a Chinese delicacy offered during the mid-autumn festival in China.

Emballage pour les gâteaux de lune traditionnels chinois. Un gâteau de lune est une délicatesse chinoise offerte lors du festival de la mi-automne en Chine.

すぐに利用可能…

Explanation to come.

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SAD

Being in the doldrums,
feeling sorrow

TRISTE
Emprisonné dans le marasme, broyé du noir

Emprisonné dans le marasme, broyé du noir

かなしい

外からは二するない
中は意気消沈。
ARROGANT
This attitude displays excessive pride.
SOFT
A tender and harmless feelthat
yields the readiness to touch.
CURIOUS
Eager to know, even when it should not need to.
SECRET
Staying hidden.
Kept from the knowledge of all
but the intended.
SOCIABLE
Easy interactions with others.
NOISY
Making of noise:brouhaha, undesirable Disturbance being imposed on the usual signal.
EXUBERANT
A pretentious and excessive display ofwill to attract attention.

H as for Hifumikan

Each stroke comes from the japanese's kanjis

Representation of the Metasequoia trees near the house

Also the mountains surrounding the area

3H.
Hifumi can be literally translated as 123, and also means going deeper

take also the shape of a house

H as for Hifumikan

The 6 strokes take source from the japanese's kanjis

displays the famous Metasequoia trees nearby

Also the mountains surrounding the area

Hifumi can be literally translated as 123, and also means going deeper

Displays also a House