CATEGORY

Art Direction

Edition

Typography

Graphic Design

Illustration

CREDITS
Agency : GTDI Creative Director : Henry Ho Art Director : with Yuki Cheng
AWARDS

For the opening of the Ritz-Carlton in Macau, we were charged to design the identity of the Café by developping all the menus, objects, and miscellaneous.

Pour l'ouverture du Ritz-Carlton à Macau, nous avons été chargés de concevoir l'identité visuelle du Café en développant tous les menus, l'imagerie et divers objets.

すぐに利用可能…

As the logo of the Ritz-Carlton Café is a brand worldwide used, we had to create a uniqueness around it for the one in Macau to allow this branch to stand out on its own. As the menus were the cornerstones of the project, the idea was to design them as books. French literature is as complex and rich as it is own cuisine. The sizes of the menus were based on the standards of the 1900s books, as their designs. I used old engraved illustrations, as well as redesigned old graphic elements. We worked closely with the interior design team who used the same illustrations as decoration.

loading

No items found.
No items found.
No items found.
No items found.
No items found.

SAD

Being in the doldrums,
feeling sorrow

TRISTE
Emprisonné dans le marasme, broyé du noir

Emprisonné dans le marasme, broyé du noir

かなしい

外からは二するない
中は意気消沈。
ARROGANT
This attitude displays excessive pride.
SOFT
A tender and harmless feelthat
yields the readiness to touch.
CURIOUS
Eager to know, even when it should not need to.
SECRET
Staying hidden.
Kept from the knowledge of all
but the intended.
SOCIABLE
Easy interactions with others.
NOISY
Making of noise:brouhaha, undesirable Disturbance being imposed on the usual signal.
EXUBERANT
A pretentious and excessive display ofwill to attract attention.

H as for Hifumikan

Each stroke comes from the japanese's kanjis

Representation of the Metasequoia trees near the house

Also the mountains surrounding the area

3H.
Hifumi can be literally translated as 123, and also means going deeper

take also the shape of a house

H as for Hifumikan

The 6 strokes take source from the japanese's kanjis

displays the famous Metasequoia trees nearby

Also the mountains surrounding the area

Hifumi can be literally translated as 123, and also means going deeper

Displays also a House