Tarek is a young and self taught cabinet maker working in the South East part of France. Working with wood, steel, resin & concrete, he creates unique piece of furniture depending on his finding when he wander in the forest or in the internet. The name of his workshop comes from a nickname that sticks with him since childhood : Poloch from Polochon (the little mermaid friend). As we approach the identity, it was important to him to display his rigorous approach as well as the human he is behind. We decided to combine his handwriting for the logotype with a geometrical shape for the symbol that bring to mind as well the idea of a furniture, as well as a fish (polochon) and a P of course !